Why does skin lose its firmness with age? Understanding to act better

Over time, skin changes. It becomes thinner, less toned, and sometimes sagging. These transformations are natural and part of the skin aging process. But why does skin lose its firmness with age? Is it inevitable? And can we take gentle action to support this change?

Today we explain the mechanisms at play, the main causes of sagging skin , and the actions to take to keep your skin firm, supple and luminous... at any age.

What defines skin firmness?

Before we talk about loss of firmness, it's helpful to understand what it actually means.

Skin firmness is based on three essential elements:

• Collagen , a protein that structures the skin and gives it its resistance;

• Elastin , which gives it its flexibility and its ability to regain its shape after stretching;

• Hyaluronic acid , which deeply hydrates and plumps the skin.

These components are naturally present in the dermis , the middle layer of the skin. Together, they form a true support mesh that gives the skin its smooth, toned and plump appearance.

Why does skin become less firm with age?

1. A gradual decrease in collagen and elastin

From the age of 25-30, our natural production of collagen and elastin begins to slow down. Around the age of 40, this decline accelerates. As a result, the skin gradually loses its structure, becomes thinner, less elastic, and tends to sag.

2. Cell renewal slows down

With age, skin renews itself less quickly. Dead cells are eliminated more slowly, and new cells rise to the surface less quickly. The skin appears duller, less dense, and its overall tone weakens.

3. Oxidative stress: accelerated aging

Pollution, UV rays, tobacco, stress, and poor diet are all factors that produce free radicals . These unstable molecules attack skin cells and accelerate skin aging, including the loss of firmness.

4. Hormonal upheavals

In women, menopause plays an important role in skin quality. The decline in estrogen leads to a marked decrease in collagen and natural moisture. As a result, skin becomes thinner and sagging, particularly around the neck, the oval of the face, and the eye area.

5. Lifestyle

Chronic fatigue, lack of sleep, dehydration, and certain nutritional deficiencies also impact skin firmness. It's a combination of internal and external factors that gradually change our skin.

How to maintain the firmness of your skin naturally?

Good news: even if we can't stop time, it is entirely possible to support our skin with kindness, to slow down sagging skin and preserve its radiance.

1. A global lifestyle

A few simple actions can make a real difference:

• Adopt a diet rich in antioxidants (fruits, colorful vegetables, green tea, omega-3, etc.) to fight free radicals.

• Protect your skin from the sun , summer and winter.

• Get enough sleep and stay well hydrated.

• Move regularly to activate microcirculation.

2. A targeted skincare routine

Skin needs daily care. A well-thought-out routine, using gentle and suitable products, can help maintain, stimulate, and strengthen it.

One of the key steps? Applying a firming cream . Formulated with active ingredients that support the skin's structure, it helps stimulate natural collagen production, smooth the skin, and restore its tone.

Massage at the time of application also plays an important role: it activates blood circulation and promotes the penetration of active ingredients.

Focus on our firming cream: an ally for tone and well-being

To support skin that wants to maintain its firmness while respecting its natural balance, we have formulated an organic firming cream with a melting texture and delicate fragrance.

What makes it strong?

• Targeted assets :
  Shea Butter: Repairs and softens, improves elasticity,
  Marula Oil: Softens, maintains moisture, firmness rich in vitamin E,
  Argan Oil: Rich in essential fatty acids, vitamin E and antioxidants,
  Sepilift: Helps improve skin elasticity, reduce the appearance of wrinkles and promotes a smoother, more toned complexion.
  

• A clean and sensory formula , ideal for mature, sensitive skin or those looking for something natural.

• A daily treatment to use morning and/or evening, alone or in addition to a serum.

It intensely hydrates, gradually firms, and gently restores skin comfort. Day after day, the face regains tone, the oval appears more defined, and the skin is visibly smoother.

In conclusion: better understand your skin to take better care of it

Loss of firmness is not a defect, nor is it inevitable. It is a natural part of aging, which can be managed with gentleness and clarity.

Taking care of your skin also means taking care of yourself. And while a firming cream won't work miracles overnight, over time it can become a deeply beneficial ritual—for your skin, and for your self-esteem.

🌿 Do you want to give your skin a firming and comforting treatment?
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