Clean Beauty: towards healthy beauty!

The beauty industry has long been associated with standards of glamor and sophistication, often at the expense of the health of our skin.
However, over the years, a new trend has emerged, challenging established norms and refocusing beauty on health. Clean Beauty , also known as healthy beauty, is a value that we, at Nohèm , have adopted since 2009.
Today, it has become much more than just a personal preference; it is a real commitment encouraging consumers to rethink the products they apply to their skin and to favor healthier alternatives.

Clean beauty: a commitment to health and the environment

Let's take a close look at this beauty revolution in order to better understand its impact. Clean Beauty stands out above all for its commitment to safe, non-toxic and environmentally friendly ingredients . This approach contrasts with many conventional beauty products which may contain controversial substances such as parabens, sulfates and phthalates.

The three fundamental pillars of Clean Beauty shape this revolution:

1. Natural ingredients:

   Clean beauty products emphasize the use of natural ingredients such as essential oils , plant extracts, and minerals. These components are chosen for their benefits for the skin, providing essential nutrients and vitamins.
   
   

2. Transparency of compositions:

   Brands focused on Clean Beauty value transparency. They provide detailed information on the composition of their products , allowing consumers to make informed choices.
   
   

3. Respect the environment :

   Clean Beauty seeks to minimize its impact on the environment by using sustainable packaging and favoring nature-friendly practices throughout the production chain.

The benefits of Clean Beauty

By avoiding harsh chemicals, it reduces the risk of allergic reactions and skin irritation . Additionally, the natural ingredients present in these products promote natural hydration of the skin , thus contributing to a healthy and glowing appearance . Certain components, such as natural antioxidants , help protect the skin against free radical damage, which causes premature aging.

The transition to Clean Beauty

Some consumers may face conflicting opinions on the effectiveness of natural products, while others may find these alternatives to have a higher cost. Despite this, Clean Beauty is not just a fleeting trend . It's a movement that redefines beauty by putting health, transparency and sustainability at the forefront.

By choosing clean beauty products, consumers are actively participating in creating a more ethical and responsible beauty industry. At Nohèm, we embraced the path of Clean Beauty 15 years ago. Our choice in favor of respect for ourselves and the planet is reflected in our organic cosmetics composed of natural ingredients as well as through our fair commitment thanks to the Amisse foundation , with which we help women around the world in their projects.

Nohèm sources its supplies from women in the South, the producers of the raw materials at the heart of cosmetic formulations, at a fair price. This approach is part of the spirit of an ethical exchange, establishing a commercial relationship that allows these women to make a decent living from their harvest.

Together, let's redefine our relationship with beauty by adopting Clean Beauty as a sustainable and caring way of life towards ourselves and our planet."