When you're expecting a baby, you quickly learn to decipher food labels: raw milk cheeses, cured meats, alcohol... However, a whole area of our daily lives often goes under the radar: cosmetics. Yet skin is a vital organ, and some of what we apply to it can penetrate the body and reach the baby. So the big question arises: can you really use natural cosmetics during pregnancy without risk? The short answer: yes, if you choose carefully. "Natural" or "organic" alone is not enough to guarantee a product's safety. Some plant-based ingredients are even formally not recommended for pregnant women. The challenge is to know which ones to prioritize and which to avoid. We'll cover everything. Natural doesn't mean safe: the big misconception This is probably the most common and misleading reflex: believing that a natural or organic cosmetic is necessarily safe during pregnancy. The reality is more nuanced. Many ingredients not recommended for pregnant women are found in both conventional and natural and organic cosmetics. A plant-based active ingredient can be just as powerful, if not more so, than a synthetic molecule. Essential oils are the perfect example: 100% natural, they are still concentrated active ingredients capable of acting on the entire body. In other words, the "organic" label is an excellent starting point, but it doesn't replace a careful reading of the composition. Choosing organic cosmetics for pregnant women is a good basis; checking that they contain no risky ingredients is essential. Why skin is more sensitive during pregnancy Hormonal upheavals visible on the skin From the first weeks, pregnancy hormones reshuffle the cards. The skin changes, and not in the same way for everyone: some women find it drier and tighter, others oilier and prone to imperfections, still others experience sensitivity and skin reactions they didn't know before. This increased reactivity is another reason to simplify your routine and pay attention to the quality of the products used. Why composition matters even more Skin is not a waterproof barrier. Some of the ingredients applied can pass into the bloodstream and potentially expose the fetus to certain substances. This is particularly true for areas of high penetration, such as the armpits, and for products that are left on for a long time. During the intrauterine period, the baby's hormonal system is extremely fragile, so caution is more important than ever. Cosmetic ingredients to avoid during pregnancy This is the core of the matter. Here are the cosmetic ingredients to avoid during pregnancy, whether synthetic or... natural. Endocrine disruptors These substances mimic or disrupt the action of our hormones. During pregnancy, where hormonal balance determines the proper development of the fetus, they should be avoided as a priority. ANSES is conducting in-depth work to evaluate these substances (bisphenols, phthalates, parabens, etc.) and has published specific recommendations to reduce the exposure of pregnant women. The main ones to look out for on labels: Parabens (methylparaben, propylparaben...): suspected of mimicking the action of estrogens. Phenoxyethanol: a very common preservative, not recommended as a precaution. Phthalates: often hidden behind the term "fragrance". Aluminum salts: found especially in antiperspirant deodorants. Formaldehyde and triclosan: controversial antibacterials. "Natural" ingredients that are nevertheless not recommended This is where the trap of "all natural is safe" lies. Several plant-based active ingredients are among the cosmetics prohibited for pregnant women: Essential oils. Strongly not recommended at least during the first trimester. Highly concentrated in active molecules, some (especially those rich in ketones) can have an abortifacient effect or trigger contractions. An essential oil poorly chosen during pregnancy is not insignificant. Retinol and vitamin A derivatives. Popular for anti-aging and anti-blemish, but too stimulating and sensitizing for pregnancy. Salicylic acid (BHA). Even when derived from willow bark in organic cosmetics, it is still not recommended throughout pregnancy and breastfeeding, as a precautionary measure. Ingredient to avoid Why Safer alternative Parabens, phenoxyethanol Endocrine disruptors Mild preservatives, short formulas Aluminum salts Suspected endocrine disruptor Natural deodorant without aluminum salts Essential oils Powerful active ingredients, risk in 1st trimester Fragrance-free skincare Retinol / vitamin A Sensitizing, not recommended Hyaluronic acid, vegetable oils Salicylic acid (BHA) Not recommended throughout pregnancy Gentle fruit acids (AHA), with caution   If in doubt about an ingredient, the simplest reflex is to talk to your doctor or midwife. Safe natural ingredients to prioritize Good news: nature also offers a wide range of gentle and safe active ingredients, perfect for taking care of yourself during pregnancy. Vegetable oils: nourishing and rich in essential fatty acids. Jojoba oil (very similar to sebum) is suitable for all skin types, sweet almond oil soothes sensitive skin, and argan oil softens. These are precisely the type of natural active ingredients found at the heart of gentle skincare. Shea butter: rich in vitamins, it intensely nourishes and improves skin elasticity, a choice ally against stretch marks. Aloe vera: moisturizing and soothing. Vegetable glycerin and hyaluronic acid: to retain water in the skin and strengthen the skin barrier. These active ingredients form the ideal basis for a natural cosmetic routine adapted to pregnancy. The ideal natural beauty routine during pregnancy Gentle cleansing A natural cleansing milk, a fragrance-free micellar water, or a very gentle cleansing base are enough to remove impurities from the skin without aggressing it. Avoid abrasive mechanical scrubs with grains, replacing them with a gentle exfoliant if needed. Moisturize morning and evening Moisture is key to supple and comfortable skin. A cream or moisturizing balm based on vegetable butters, gentle oils, vegetable glycerin, or hyaluronic acid, applied morning and evening, limits tightness and strengthens the skin barrier. Preventing stretch marks This is one of the top concerns during pregnancy. An effective anti-stretch mark cream contains nourishing and softening ingredients: sweet almond oil, shea butter, rosehip oil. The gesture matters as much as the product: a daily massage of at-risk areas (belly, hips, chest) stimulates microcirculation and becomes a real moment of reconnection with your body. Sun protection During pregnancy, the skin is more prone to the mask of pregnancy (melasma). A sunscreen for pregnant women of the mineral type, based on titanium dioxide or zinc oxide, effectively protects against UV rays without controversial chemical filters. Deodorant and makeup As the armpits are an area of high penetration, it is best to opt for a natural deodorant without aluminum salts and, ideally, without essential oils. For makeup, prioritize certified organic formulas, and apply products with clean hands or regularly cleaned brushes to limit reactions. How to choose your cosmetics when pregnant Read labels (and get help) The INCI list (the official composition of a product) is your best ally. To decipher it without being a chemist, several apps are very practical: Yuka, INCI Beauty, QuelCosmetic (UFC-Que Choisir) or Clean Beauty. They allow you to quickly identify undesirable ingredients. To go further, UFC-Que Choisir also provides detailed fact sheets on molecules to avoid, with the risk level depending on the profile (pregnant woman, toddler...). Identify reliable organic labels A trusted label like Cosmos Ecocert guarantees the absence of many controversial ingredients. It's an effective filter, provided you keep in mind that it doesn't cover everything (essential oils, for example, can be organic and not recommended). The "toxicologist validated" reflex Skincare specifically formulated for pregnant women is often subject to evaluation by an independent toxicologist: this is a guarantee of seriousness. Beware, however, of marketing claims: a mention "adapted to pregnancy" must be based on a real evaluation, not on a simple sales argument. If in doubt, two simple rules will largely protect you: choose skincare dedicated to expectant mothers, and prioritize organic certified products. FAQ: Your questions about cosmetics during pregnancy Can I dye my hair while pregnant? As a precaution, avoid chemical hair dyes, especially in the first trimester. You can opt for plant-based alternatives (pure henna, without metallic salts) or wait until the second trimester, ventilating the room. Is nail polish dangerous? Limit its use and prioritize "clean" nail polishes (without formaldehyde, toluene, or phthalates), ventilating during application. Can I use a self-tanner? Yes, for cream-based self-tanners with DHA, which only acts on the surface. However, avoid spray versions and tanning beds. When can essential oils be reintroduced? In general, some well-tolerated essential oils can be reintroduced from the fourth month, in very low doses and ideally with the advice of a healthcare professional. Several remain not recommended throughout pregnancy and breastfeeding. Are all organic cosmetics suitable for pregnancy? No. Organic is an excellent starting point, but some natural ingredients (essential oils, certain active ingredients) remain not recommended. The label does not exempt you from checking the composition. Conclusion So, can you use natural cosmetics during pregnancy without risk? Yes, provided you don't confuse "natural" with "harmless." The right reflex consists of two simple actions: prioritize skincare dedicated to pregnant women, and keep a close eye on the composition, whether a product is natural or not. With a gentle routine, vegetable oils, shea butter, and organic formulas rich in natural active ingredients without controversial ingredients, you can continue to take care of yourself with complete peace of mind during these nine months. For other beauty tips, you can also find our blog. This article is for informational purposes only and does not replace the advice of a healthcare professional. If you have any doubts about a product, talk to your doctor or midwife.

Do your eyes sting, redden, or water after every makeup removal? You're not alone. Sensitive eyes react easily to unsuitable products and harsh gestures. This guide explains step-by-step how to gently remove your eye makeup, without irritation. Why sensitive eyes require special attention The periorbital area, the skin around the eyes, is the thinnest and most fragile on the face. It is 4 to 5 times thinner than the skin on the rest of the face, making it particularly permeable to irritating substances and vulnerable to micro-traumas caused by rubbing. What is a sensitive eye? A "sensitive" eye can manifest itself in several ways: Redness and stinging after applying cosmetic products Frequent tearing or chronic dry eyes Wearing contact lenses, which increases reactivity Seasonal allergies or atopic skin (eczema, psoriasis) Swollen eyelids upon waking after using a product Why is makeup removal a critical step? Poorly executed makeup removal is one of the primary causes of eye irritation. Aggressive surfactants present in some makeup removers can alter the tear film. Repeated rubbing weakens the skin barrier and accelerates the appearance of wrinkles. Poorly removed makeup, especially waterproof mascara, can migrate to the eye overnight and cause conjunctivitis. Makeup removers suitable for sensitive eyes Choosing the right product is the first condition for successful makeup removal. Here's an overview of the available options, with their advantages and disadvantages for sensitive eyes. Product Type Ideal for Strengths Precautions Organic makeup remover lotion Daily use, sensitive and reactive skin Maximum gentleness, 3-in-1 action, no-rinse Choose Ecocert certified, no alcohol or synthetic fragrance Micellar water Light makeup, daily Practicality, lightness Choose without irritating preservatives Makeup remover oil Waterproof mascara, long-wear foundation Maximum effectiveness, nourishing Rinse well, may temporarily blur vision Cleansing milk Sensitive and dry skin Enveloping, soothing texture Requires thorough rinsing Bi-phase (water + oil) Resistant makeup and sensitivity Very effective without rubbing Shake well before use Ingredients to look for Aloe vera: soothing, moisturizing, healing: the go-to active ingredient for reactive skin Rice oil: nourishing, rich in antioxidants and vitamin E, regenerating Thermal water or spring water: soothing and anti-irritant Hyaluronic acid: hydration and protection of the skin barrier Vegetable glycerin: natural humectant agent, locks in moisture Ingredients to absolutely avoid Denatured alcohol (alcohol denat.): dries and irritates Synthetic perfumes and fragrances: frequent allergens Parabens and formaldehydes: endocrine disruptors and irritants SLS / SLES (sulfates): too aggressive surfactants for the eye area Essential oils: even natural, they can irritate the ocular mucous membranes ✨  OUR RECOMMENDATION  ✨ Nohèm Organic Makeup Remover Lotion 3-in-1 formula: makeup remover, toner, and moisturizer ✓  99% natural ingredients — Ecocert & Cosmos Organic certified ✓  Enriched with Aloe Vera and rice oil — soothing and moisturizing ✓  No alcohol, no synthetic fragrance, no essential oils ✓  99% of users: perfectly cleansed skin (clinical tests) ✓  Rating: 4.9/5 — Vegan & Clean Beauty €22.90 — 250 ml   |   → Discover Nohèm makeup remover lotion The step-by-step technique — 5-step makeup removal routine ✅  The goal is simple: remove all makeup without putting pressure on the eyes or rubbing the skin. The key is patience and gentleness. Step 1: Prepare your materials Use lint-free cotton pads, reusable bamboo pads, or microfiber cloths. Avoid classic hydrophilic cotton which leaves fibers. Pour a generous amount of product onto the pad before bringing it to the eye — never directly into the eye. Two pumps of lotion are enough for the entire face and eyes. Step 2: Place, don't rub Close your eye and place the soaked pad on the eyelid. Leave it on for 20 to 30 seconds to allow the product to dissolve the makeup. This "pause" step is often forgotten but it changes everything: the product does the work for you. Step 3: Slide in one direction From the inner corner to the outer corner of the eye (from inside to outside), slide the cotton pad in a slow, uniform movement. Do not go back and forth. Repeat with a clean pad until it comes away without any trace of makeup. Step 4: Cleanse lashes precisely For mascara, wrap a soaked cotton swab at the base of the lashes and gently roll it. For waterproof mascara, let it sit for a few extra minutes. For maximum effectiveness on resistant makeup, the professionals at Institut Nohèm recommend combining the makeup remover lotion with a cleansing gel applied as the first step. Step 5: Tone and soothe If you use a no-rinse lotion like Nohèm Organic Makeup Remover Lotion, pat away any excess with your fingertips — this action also stimulates microcirculation. The lotion then continues to work by toning and plumping your skin overnight. Finish, if necessary, with a suitable eye contour cream. ⚠️ 7 common mistakes to avoid ⚠️  These mistakes are very common but can cause chronic irritation, allergies, or accelerate skin aging around the eyes. Rubbing vigorously to "remove faster" This is the number one mistake. Rubbing stretches the skin and causes micro-inflammations. The result: immediate redness and, in the long term, premature skin sagging. Place, let it sit, then glide. Using the same product as for the rest of the face Classic facial cleansers often contain surfactants that are too strong for the eye area. Use a product specifically formulated for the eyes, or at least "ophthalmologically tested" and certified for sensitive skin. Neglecting waterproof mascara By adopting these good habits now, you preserve the health of your eyes, the quality of your skin, and the integrity of your eyelashes. Your beauty routine will become a moment of care rather than a source of irritation. To take your routine further, discover Nohèm Organic Make-up Remover Lotion — formulated with 99% natural ingredients, Ecocert & Cosmos Organic certified, with aloe vera and rice oil for a gentle and effective 3-in-1 treatment.

Skincare makeup is no longer just a passing trend. It reflects a profound shift in how we care for ourselves. Today, we no longer wear makeup simply to conceal imperfections, but to respect, protect, and support our skin every day.Why continue to choose between pretty and healthy, when you can have both? Behind this new generation of makeup lies a clear intention: formulas that enhance without cheating, that even out skin tone without suffocating, and that care for the skin, even after makeup removal. Welcome to the world of skincare-makeup, where clean beauty truly comes to life. What exactly is skincare makeup? Unlike conventional makeup, which is often rich in pigments and occlusive ingredients, skincare makeup focuses on affinity with the skin.Its promise? To enhance beauty while respecting the skin's natural balance . The big difference : here, we prioritize biomimetic ingredients, close to what the skin naturally recognizes. Who is it for? For sensitive, reactive skin, fragile eyes… and all those who want to prevent skin aging without damaging their skin. Skincare makeup does not mask the skin: it complements it. The key ingredients of skincare-makeup Marine assets: protection from the ocean The sea is a demanding environment. The organisms that live there have developed extraordinary resistance… and the skin loves that. The plankton flower, a concentrate of vitality Rich in antioxidants, plankton flower helps skin and eyelashes fight against pollution and oxidative stress. Its superpower : preventing premature aging, strengthening weakened eyelashes, and restoring radiance to tired complexions. A true natural boost, without any artifice. Vegetable oils: nourish, repair, add shine It's impossible to talk about skincare makeup without mentioning plant oils. They are what provide comfort, suppleness, and nourishment. Wild rose & musk rose oil Renowned for their regenerative properties, they are ideal for delicate areas such as the eye contour. Their action : to smooth fine lines, improve skin elasticity and help to even out skin texture under makeup. Jojoba oil: intelligent hydration Very similar to human sebum, it is easily absorbed, without leaving a greasy residue. The result: comfortable skin, shiny eyelashes, and hydration that lasts all day. Castor oil: the essential ingredient for eyelashes The undisputed star of eyelash care, castor oil fortifies, stimulates growth and strengthens the fiber from the root. Denser, longer, and above all, more resistant eyelashes, even after makeup removal. 💚 Nohèm's favorite Nohèm's Volume & Length Mascara combines these precious oils to coat the lashes, boost their natural growth, and offer buildable volume. Makeup that truly works, without compromise. Plant-based butters: softness and protection When skin feels tight or lips become dry, it is often plant-based butters that come to the rescue. Kokum butter : nourishing yet light, it protects dry skin without a sticky effect. Shea butter : a classic… and rightly so. It repairs, soothes and protects sensitive areas, such as the eyelids or lips. 💄 The secret to radiant complexions Nohèm's Red Tinted Blush Balm , our bestseller, combines these butters to subtly color the lips while protecting them from chapping. A simple yet essential step. Natural waxes: uncompromising hold Natural makeup can sometimes be temperamental. Plant-based waxes rise to the challenge, free from silicones and synthetic polymers. Carnauba wax & beeswax : they coat the lash, add volume and protect the fiber without a stiff effect. Sunflower seed wax : it offers a melting texture and good resistance to humidity. The result: makeup that lasts... while remaining gentle on the skin. Why switch to natural makeup-skincare? Choosing makeup-skincare is making a sustainable choice, for your skin as well as for the planet. Fewer irritations : goodbye to redness and feelings of discomfort at the end of the day. More comfort : textures that allow the skin to breathe. A more ethical approach : formulas that are often more respectful of the environment and your health. FAQ – Your questions about makeup-skincare Does skincare makeup replace a day cream?No. It complements your routine, but does not replace proper hydration on clean skin. Is it suitable for very sensitive eyes?Yes, and that's actually one of its major advantages. The formulas, based on vegetable oils and natural waxes, are designed to minimize irritation. How to recognize a true skincare makeup product?A glance at the INCI list is enough: the active ingredients (oils, butters, marine extracts) should appear among the first ingredients. Makeup that's truly good for you Skincare-enhanced makeup means the end of compromise between beauty and skin health. By choosing formulas rich in plant oils, nourishing butters, and marine actives, you transform every beauty step into a moment of self-care. Want to switch to hybrid beauty?Discover our mascaras, tinted balms and powders enriched with natural active ingredients, a range for sublimely beautiful skin… day after day, without ever betraying it.

Do you remember your very first lipstick? That magical, often awkward, moment when you discover the power of color that transforms a smile. And then, over time, you realize that this pretty colored stick sometimes dries out your lips, marks the skin, or leaves a chemical taste that you'd like to forget... Perhaps this is where the quest begins: for a gentler, simpler, more respectful alternative. And in this quest, tinted lip balm gently slips in as a matter of course. Carried by the wave of skincare makeup and clean beauty , it ticks all the boxes we no longer dared to hope for: hydrate , enhance , protect , without compromise. And above all, it puts the essentials back at the heart of the beauty gesture: comfort, confidence, and that little touch of natural light that we love so much. But what is a colored lip balm? It's as if a lipstick met a treatment, they fell in love, and gave birth to this little everyday gem. 💄 A tinted balm is first and foremost a melting, nourishing texture that envelops the lips like a cocoon. But it is also a subtle, buildable tint that applies effortlessly and intensifies if desired. A "bitten lips" effect, natural, luminous, never set. It's the kind of product you grab without thinking, slip into your pocket or bag, and reapply between appointments, without a mirror, just to feel a little more alive. Why do we prefer it to a classic lipstick? 💧 Hydration above all No more tight lips at the end of the day. Tinted balms are often formulated with plant oils, shea butter, or even beeswax. The result: nourished, supple, and protected lips. 🎨 Light color, but present We're no longer looking for a garish shade or full coverage. What we want is to subtly enhance the natural color of our lips. And if we want to intensify it? A second coat is enough. 🍃 A cleaner composition Because what we put on our lips, we eat (a little, a lot, unintentionally). Natural or organic tinted balms avoid silicones, harsh synthetic pigments, and other dubious delights. ✨ Zero headaches with the application A quick application, even blindfolded. No need for a mirror or a contour pencil. It applies like a skincare routine, but with the pleasure of makeup. 🎒 Always at hand This is THE product to slip into your bag. The one you pull out after a coffee, before a date, or just to feel a little more like yourself. Tinted Balm vs. Lipstick: The Match Criteria Clean tinted balm Classic lipstick Hydration ✅ Yes ❌ Often drying Outfit ⏳ Average ✅ Long-lasting Composition 🍃 Natural / clean ⚠️ Sometimes controversial Easy application ✅ Mirrorless, intuitive ❌ More technical Finishing Natural & luminous Matte, satin or glossy Zoom in on Nohèm tinted lip balm At Nohèm , we love taking care of women with formulas inspired by the world, respectful of both skin and the planet. So, creating a tinted lip balm that hydrates, colors and protects was a no-brainer. 🌿 Formulated with 99% natural origin , our balm combines natural plant oils and soft pigments , for a result that is both effective and sensory. 💋 It glides over the lips, softening them, lightly coloring them... while letting them breathe. Ideal for sensitive or damaged lips, it is the perfect compromise between care and makeup. Conclusion: a simple gesture, but one that changes everything Adopting a colored lip balm isn't just about changing products. It's about choosing a more conscious , more respectful , and more fluid beauty. It's about deciding that yes, we can be beautiful without the frills. And that our lips deserve better than a drying red with questionable ingredients.

You've probably experienced it before: that tinted lip balm that looked perfect on paper, but dulled your complexion once applied... And for good reason: not all shades suit all skin tones. The good news: often, finding the color that perfectly matches your skin tone is all it takes to reveal your natural glow. More discreet than a classic lipstick, tinted lip balm adds a subtle, easy-to-wear touch of color . In this article, discover how to choose the ideal shade of lip balm to naturally brighten your face, while taking care of your lips thanks to a melting texture and a formula to enhance . Choosing the right shade of tinted lip balm for your skin tone With your skin tone and undertone in mind, discover which shades of tinted lip balm will flatter you. Light skin Prefer soft shades like pink and bright ones: Soft pinks, peach nude, subtle touch of peach, rosewood or a light touch of peach for a natural and subtle “ bitten lips ” effect, comfortable even on the most fragile lips. To avoid : shades that are too dark or orange, which can harden your features. Medium to dark skin tones Opt for coral, raspberry, pinkish red or soft pink shades that bring out the warm glow of your skin. To avoid : colors that are too pale, which can “grey” the complexion and make it lose its vitality. Dark skin Dare to use pigmented shades like plum, light burgundy, deep red or delicate cherry shades , perfect for a real burst of radiance. To avoid : shades that are too light or pastel, which risk appearing bland. How to apply: How to apply a moisturizing tinted lip balm? The simplicity of easy application is one of the great advantages of tinted lip balm , which combines care and makeup. Mode of application Apply the balm directly with your finger or stick for a natural, diffused finish. For a more intense effect, apply a small amount then gradually layer the colors; the color can be adjusted according to your desires. It can also be applied to the cheeks as a blush for a light tint to the cheekbones and a natural healthy glow. ✨ Beauty tip : Pair your tinted balm with a luminous complexion, a light-textured foundation powder or a cream highlighter, for a natural, fresh look, effortlessly. Why choose a natural and moisturizing tinted balm? Choosing a natural tinted lip balm means choosing a treatment that hydrates, nourishes and enhances your lips, while providing natural makeup. A cocktail of natural ingredients: the plant complex This balm is formulated with a composition rich in ingredients of natural origin, combining a plant complex with recognized benefits: Kokum Butter , rich in essential fatty acids, to intensely nourish, repair and protect dry or chapped lips, and ensure good hydration of the lips . Wild rose oil , with regenerative properties, which protects, soothes and improves the elasticity of sensitive lips. Result: a complete treatment that hydrates and nourishes , repairs, protects and delicately colors, with a long-lasting result and a natural finish. A practical and sensory 2-in-1 Its creamy, melting texture glides smoothly onto lips and cheeks, providing a semi-matte or slightly glossy , luminous finish with no buildable effect. Perfect for a quick routine, this tinted moisturizing balm is ideal for rushed mornings or quick touch-ups. Its formula also helps to slightly plump the lips for a natural healthy effect, in addition to providing a pretty touch of color that gives a healthy glow. Committed and responsible beauty Formulated without controversial ingredients, vegan and clean , this balm is part of a more responsible beauty approach, respecting your skin and the planet. Choose the perfect shade for a natural and luminous effect For a harmonious and luminous result, choose a shade of tinted lip balm close to your skin tone and suited to your undertone. Tinted lip balm is the ideal compromise between nourishing care and discreet makeup, easy to wear every day, which provides a pretty shade whatever your skin color. 👉 Want to try a moisturizing tinted lip balm? Fall for our collection of colored, natural, nourishing lip balms designed to enhance and nourish all lips and cheeks with a fresh and natural shine, in a single gesture. Available shades : Rosewood, Rose Blush, and Red Crush. Choose the best shade for naturally colored lips. Discover the collection now .

Fresh and natural makeup to celebrate spring . With the return of sunny days, goodbye to overly covering makeup! Spring invites lightness and freshness with a luminous complexion, sparkling eyes and subtly colored lips. This season is the perfect opportunity to adopt a women's spring makeup look, highlighting the skin's natural radiance while remaining light. Discover our tips and new makeup trends to adopt for a fresh and trendy look, in perfect harmony with this beautiful season. 1. Prepare your skin for radiant makeup A radiant makeup look always starts with well-hydrated skin. After winter, skin needs to be nourished and plumped to regain its natural glow. ✔ Cleanse: Choose a gentle makeup remover that eliminates impurities without damaging the skin. ✔ Moisturize: Use a light moisturizer or hydrating primer for supple, makeup-ready skin. ✔ Even out: Swap your regular foundation for a BB cream or lightweight foundation. It lets your skin breathe while adding radiance. 2. A fresh and natural complexion for a healthy glow The goal of this season's trendy makeup is to create a "beautiful bare skin" effect with a fresh, glowing complexion. Lightweight compact powder : To mattify without dulling radiance, choose a compact powder with a fine, silky texture. Nohèm compact powder is ideal for a lightweight, velvety finish. Fresh-looking blush: Choose a cream or powder blush in pink or coral tones for a natural, healthy glow. Subtle highlighter: Apply a touch of highlighter to the cheekbones, Cupid's bow and inner corner of the eyes to catch the light. Tip: Pat your blush with your fingertips for a more blended and natural look. 3. A soft and luminous look with spring eye makeup The eyes are at the heart of women's spring makeup, but the idea is to dress them lightly. Lengthening Mascara : Choose a vegan mascara that nourishes and strengthens lashes while adding length and definition. Nohèm mascara is perfect for widening eyes without clumping. Natural eyeshadows: Choose soft shades like golden beige, champagne or peach to brighten the look without overloading it. Natural Brows: Brush your brows and lightly fill in any sparse areas with a pencil or natural powder. Tip: Apply a touch of highlighter under the brow bone for a lifting and luminous effect. 4. Hydrated and subtly colored lips In spring, we're focusing on fresh, luscious lips with comfortable, hydrating textures. Tinted lip balm : For a natural, glossy effect, choose a tinted balm or moisturizing lipstick in fresh colors like coral, soft pink, or satin nude. Opt for natural formulations. Continuous hydration : Don't forget to apply a nourishing lip balm to prevent chapping and keep lips soft throughout the day. Adopting a spring makeup look for women means choosing lightness and freshness while enhancing your natural radiance. With airy textures, soft shades, and products with skin-care formulas like those from Nohèm, give your skin makeup that enhances it while caring for it. Looking for new makeup? Discover the Nohèm skincare makeup range , designed with natural ingredients that are kind to your skin. Ready to brighten up your spring? Discover our selection of skincare makeup now!

Protecting your eyelashes means preserving the beauty and intensity of your gaze. Too often damaged by makeup and harsh actions, they deserve special attention, especially when removing makeup. Discover our practical tips for taking care of your eyelashes while effectively removing makeup. Eyelashes: A fragile asset to protect Your eyelashes are not just an aesthetic asset; they protect your eyes from impurities and external aggressions. However, their fine and delicate structure makes them vulnerable. Aggressive actions or unsuitable products can weaken eyelashes, cause premature loss, and hinder their growth. Common mistakes to avoid Using unsuitable makeup removersAvoid products containing alcohol or harsh fragrances. They dry out eyelashes and irritate the eye contour. Rubbing or pulling on eyelashesThese actions damage the hair follicles, responsible for eyelash growth, and can lead to breakage or loss. Neglecting waterproof mascaraLeaving waterproof mascara residue weakens eyelashes, making them brittle and dull. Good practices for gentle makeup removal Respectful makeup removal combines gentle actions and suitable products: Choose gentle and effective makeup removers Opt for products designed for sensitive eyes, such as an organic makeup remover jelly or a natural lotion. Organic vegetable oils (jojoba, castor) are perfect for dissolving waterproof makeup while nourishing eyelashes. Adopt the right method Soak a reusable cotton pad or soft cloth with your makeup remover. Place it on your closed eyelids and let it act for a few seconds. Wipe gently, from top to bottom, without rubbing or pulling on your eyelashes. Complete with an eyelash care treatment Apply a fortifying oil, such as castor oil, to moisturize and strengthen your eyelashes. Gently brush them to untangle and stimulate their natural growth. Our product recommendations for gentle makeup removal Nohèm's Gentle Makeup Remover Jelly effectively cleanses all types of makeup with its melting gel-oil texture, while hydrating, soothing, and respecting the skin. Formulated with 99% certified organic natural ingredients, it is suitable for all skin types, even the most sensitive. Nohèm's Face and Eye Makeup Remover Lotion: Effectively removes makeup while respecting sensitive skin thanks to its clean and vegan formula enriched with aloe vera and rice oil. Certified organic, it hydrates, soothes, and leaves skin fresh and radiant. Tips to protect your eyelashes daily Limit the use of waterproof mascaras: Reserve them for special occasions. Opt for conditioning mascaras: Prefer formulas enriched with nourishing active ingredients, such as vegan and clean mascaras. Avoid prolonged extensions: They weaken the base of natural eyelashes and disrupt their growth cycle. FAQ: Your questions about eyelash makeup removal What organic products should I use for respectful makeup removal? Opt for natural or certified organic products, such as Nohèm's makeup remover jelly or gentle vegetable oils. Does waterproof mascara damage eyelashes? No, if you remove it correctly with a suitable makeup remover, without rubbing. How to strengthen your eyelashes after makeup removal? Apply a nourishing oil and use mascaras enriched with strengthening active ingredients like conditioning mascaras.If you have sensitive eyes, we recommend reading this article: What makeup remover to use when you have sensitive eyes Conclusion Removing makeup without damaging your eyelashes is primarily a matter of delicate actions and suitable products. By adopting a respectful routine, you preserve the beauty of your gaze while strengthening your eyelashes. Discover Nohèm's range of organic makeup removers and give your eyelashes the care they deserve!

Today, we are increasingly looking for makeup products that respect our skin and the environment. No more makeup that suffocates the skin and contains questionable ingredients. Make way for natural skincare makeup, a real revolution that combines beauty and well-being! Whether you have sensitive skin or simply want to favor natural makeup without chemicals, clean makeup is made for you. These makeup products go beyond the simple aesthetic effect by taking care of the skin on a daily basis, thanks to gentle formulas, rich in beneficial active ingredients. Discover 10 good reasons to adopt skincare makeup to enhance your skin while respecting it. 1. Moisturizing makeup Skincare makeup, such as tinted moisturizing serums or lipsticks enriched with moisturizing actives, helps maintain hydration throughout the day. Bestsellers, often tinted day creams or powder foundations, contain nourishing ingredients like hyaluronic acid and vegetable oils, allowing for skin care that combines comfort and beauty. 2. Makeup that protects against external aggressions In addition to unifying and illuminating the complexion, skincare makeup products such as foundations and concealers contain antioxidant active ingredients (vitamin C, green tea) and UV filters that protect the skin from pollution and the sun. These components strengthen the skin barrier, an asset for a perfect complexion, even in urban environments. For the holidays, opt for a Christmas collection in a gift box including organic complexion makeup and organic cosmetics. 3. Anti-imperfection makeup Unlike traditional makeup, skincare makeup is formulated to be non-comedogenic, which helps reduce the appearance of imperfections. Powder foundations, skincare powder foundations and anti-blemish makeup provide beautiful coverage while allowing the skin to breathe, ideal for everyday makeup. 4. Soothing effect for sensitive skin Makeup for sensitive skin contains soothing ingredients like chamomile or allantoin. Moisturizing blushes, tinted lip balms and vegan makeup bring softness and comfort to reactive skin. Whether for clean makeup or daily facial care, you can enhance your complexion without irritation. 5. Anti-aging makeup Some skincare makeup products, especially anti-aging versions, include active ingredients like peptides and collagen. This anti-aging skincare makeup helps blur wrinkles and improve skin firmness while providing lightweight coverage. A specific anti-aging lipstick or moisturizing makeup can help you maintain a youthful glow while taking care of your skin. 6. Improved skin texture Skincare makeup, with formulas rich in moisturizing agents, helps smooth skin texture and achieve an even complexion. A hydrating blush or tinted hydrating serum, for example, leaves skin smoother and softer. By incorporating these products into your beauty routine, you gradually improve the overall appearance of your skin. 7. A complete beauty gesture Skincare makeup combines the effectiveness of a treatment with the makeup effect. A skincare lipstick or makeup that moisturizes and protects simplifies your routine. You can thus achieve daily makeup while caring for your skin in a single step. 8. Respect for the environment There are many organic and refillable skincare makeup products, allowing for a more ecological approach. Whether with vegan makeup or organic makeup, these products respect the planet thanks to biodegradable formulas and ecological packaging. 9. Long-lasting comfort With its soothing agents, skincare makeup, whether foundation, primer or concealer, provides comfort and suppleness to the skin throughout the day. Makeup products that moisturize and protect the skin offer long-lasting wear without tightness, a real advantage for sensitive or dehydrated skin. 10. Natural and luminous makeup With light textures and the usual price of your products, skincare makeup gives a “bare skin” effect. This tinted makeup evens out the complexion while letting the skin breathe. Perfect for a natural look, it offers a healthy glow without a mask effect. Whether it’s makeup that illuminates for everyday use or for a party look, you will always find the version of the product that will enhance your complexion.   Why choose Nohèm makeup? At Nohèm, we know that, just like your cosmetics, you are looking for makeup products that respect both your skin and the environment. That is why each formula has been designed to provide natural and soothing care, without compromising on quality. Whether it is with our very light foundation powder , an ultra-hydrating tinted lip balm, or an eyelash care mascara , each product is designed to blend into your beauty routine with kindness. A way to take care of the planet while offering you makeup that lasts, holds and takes care of you all day long.

The care mascara is a cosmetic innovation that we have been waiting for a long time! Much more than a simple mascara to lengthen and give volume to your eyelashes. It is a makeup that combines aesthetics and health, taking care of your eyelashes while giving you an impeccable look. In addition to enhancing the look, these mascaras include nourishing ingredients that strengthen and protect the eyelashes over time. It is therefore a must-have for those who seek to combine beauty and well-being.   What are the ingredients in a treatment mascara? What differentiates a care mascara from classic mascaras is its composition. It often contains natural ingredients that are respectful of sensitive eyes. Among them, vegetable oils such as castor oil, known to promote eyelash growth, vegetable waxes for a volumizing and ultra-definition effect, and moisturizing active ingredients for deep nourishment. Most of these mascaras are even vegan, formulated without ingredients of animal origin, for a more environmentally friendly and clean beauty approach. What are the benefits of skincare mascaras? A caring mascara doesn't just lengthen or add volume to your lashes. Thanks to its beneficial ingredients, it nourishes and strengthens your lashes with each application. By choosing a mascara that makes your lashes grow, you stimulate their natural growth, while giving them a length and volume effect that can be adjusted. These mascaras have the advantage of long-lasting hold without clumping, with ultra-definition that enhances your eyes effortlessly. They are also perfect for sensitive eyes , with gentle formulas that do not cause irritation. A zoom on clean beauty Care mascaras are part of the clean makeup trend, an approach aimed at using healthier, transparent and environmentally friendly products. They offer a natural and effective alternative for those looking for high-performance mascara makeup while taking care of their health and the planet. In conclusion, the care mascara is the ideal choice for those who want a complete eyelash makeup: mascara that lengthens the eyelashes, nourishes, without compromising on performance. More than just a care makeup, it is a real beauty ally!

  Clean makeup, following in the footsteps of clean beauty, is characterized by a healthier and more respectful approach to our skin and the planet. It involves makeup products formulated without controversial ingredients such as parabens, sulfates, silicones, or other irritants. Instead, brands rely on natural and vegan ingredients for safe makeup to offer effective and non-toxic products.  Why is clean makeup better for your skin? Opting for clean makeup is an ideal alternative for anyone looking to avoid skin reactions related to conventional products. The formulas, rich in natural ingredients, are non-irritating and perfectly suited for sensitive or reactive skin. By choosing products free from aggressive chemical substances, you provide your skin with a gentler and better-tolerated routine. Fewer allergies and irritations: natural components reduce the risk of allergies. Hydration and care: some products incorporate nourishing ingredients that act as skincare. Clean makeup: a responsible choice for the environment Switching to clean makeup is not only good for your skin; it is also an eco-responsible and committed approach. By choosing products with natural and vegan ingredients, you limit the environmental impact of your beauty routine. Clean makeup brands often commit to a sustainable approach, adopting recyclable packaging and ethical practices for their formulations. Waste reduction: packaging is often designed to be recycled or minimized. Ecological impact: fewer synthetic ingredients mean less pollution for the environment. Clean makeup: natural and radiant beauty Clean makeup provides a natural effect that aligns with the clean girl makeup trend. This minimalist approach favors a luminous, discreet, and light finish that enhances your complexion without overloading it. Thanks to breathable and lightweight formulas, your skin can glow with health and beauty. A fresh and light complexion: perfect for everyday makeup that lets the skin breathe. Enhances without concealing: clean makeup enhances natural beauty without overdoing it. How to switch to natural and clean makeup? (Practical guide) Do you want to transition to a healthy beauty routine and incorporate clean makeup into your daily life? No need to change everything at once. To successfully switch to natural cosmetics, start by replacing your "essentials": foundation, mascara, and lipstick. These are the products closest to your mucous membranes and pores; opting for non-toxic versions will therefore have an immediate impact on your skin's health. Prioritize transparency: Look for brands that detail their composition (INCI list) and prioritize certifications. Identify ingredients to avoid: Learn to spot endocrine disruptors, artificial colorants, and synthetic preservatives. Focus on versatility: Clean makeup often offers 2-in-1 "care" formulas, ideal for simplifying your beauty bag while remaining eco-responsible. Nohèm's flagship clean makeup products For those looking to integrate clean makeup into their routine, Nohèm's clean makeup range is an excellent option. Composed of products that are both hydrating and effective, it meets the needs of all skin types, even the most sensitive. Whether for a light compact powder, a nourishing tinted lip balm, or a lengthening mascara that doesn't irritate, each product is formulated with natural and vegan ingredients to care for your skin while enhancing your beauty. Explore the entire skincare-makeup collection on Nohèm and discover how to combine beauty and well-being.   Discover our article: 10 reasons to adopt skincare-makeup

Compact powder is a beauty product that may seem basic, but it has several important roles that make life easier. Wondering what exactly it is used for? Here is a simple guide to understand its usefulness.   1. Mattify the skin and say goodbye to shine If your skin tends to shine, especially on the famous T-zone (forehead, nose, chin), compact powder is there to save the day. It absorbs excess sebum and helps mattify the skin , which gives a fresher and less shiny effect. It is truly the ally of oily skin , because it keeps a clear complexion all day long. 2. Set makeup and make it last longer You probably know that feeling when your makeup starts to fade after a few hours. Well, pressed powder is what sets your makeup . It helps keep everything in place, whether it's foundation, concealer, or even blush. And if you need to touch up a bit during the day, it's easy to apply, without the "extra layer" effect.   3. Even out the complexion and hide small imperfections In addition to mattifying, compact powder evens out the complexion. Thanks to its pigments , it can help conceal imperfections such as redness, small spots or other irregularities. The result is more harmonious and natural, especially if you don't like makeup that's too thick. A little dusting of powder and you're done for a more even complexion.   4. Provide protection against external aggressions Some pressed powders even include UV filters to protect your skin from the sun's rays and pollution. This isn't necessarily their primary function, but it's a nice little bonus if you're looking to protect your skin on a daily basis.   5. Choose the right compact powder for your skin type Pressed powder isn’t just for one skin type. Whether you have oily or dry skin, there are powders that work for you. For oily skin , a mattifying powder is great for managing excess oil. If you have dry skin , opt for a lighter or hydrating formula to avoid drying out your skin further.   6. How to choose your compact powder shade? Choosing the right shade of pressed powder is essential for a natural result. It is generally recommended to select a powder that is the same color as your foundation, or a half-tone lighter. If you opt for a shade that is too dark, you risk hardening your features. Conversely, a powder that is too light can create an unflattering mask effect. It is also possible to test the powder directly on the jawline to see if it blends well with the rest of the face and neck. For those who prefer a luminous and subtle effect, opt for powders with light-reflecting pigments, perfect for a radiant complexion all day long.     7.Focus on Nohèm Compact Powder Nohèm's Compact Illuminating Powder offers a soft and velvety finish, while taking care of your skin. Enriched with natural ingredients, it combines makeup and skincare in the same product. This medium or light illuminating powder evens out the complexion while letting the skin breathe. It is ideal for those looking for natural coverage without compromising on the health of their skin. In addition to mattifying, it subtly illuminates the complexion thanks to its reflective pigments, giving the skin a natural glow throughout the day. Easy to carry, it allows for quick touch-ups to keep skin flawless at all times.   In summary, why is compact powder a must-have in your beauty kit? Compact powder is a bit like a Swiss Army knife for makeup. It helps to mattify the skin , set makeup , and even out the complexion in a single step. It's the perfect product to keep your complexion fresh and shine-free, especially if you tend to have oily skin. Easy to carry in your bag, it allows you to make small touch-ups discreetly. In short, it's a must-have for those looking for flawless skin without too much effort.