Shea butter, this natural treasure provides intense hydration to the skin, protects it from environmental aggressors and effectively treats various skin conditions such as eczema and psoriasis, thanks to its anti-inflammatory and healing properties, making shea butter shea an essential ally for healthy and radiant skin.

By recognizing your skin type and condition, you will be able to adapt your skincare routine to meet your skin's specific needs.

Facial cleansing brushes have become essential in our skincare routine. Their undeniable effectiveness and their ability to provide deep cleansing make them valuable allies for radiant and healthy skin.

Following the correct order of facial care is the key to a truly effective skincare routine. Each product has a specific texture and function, and applying your treatments from the lightest to the richest ensures optimal absorption of each active ingredient. Whether you follow your routine in the morning or at night, the order of application plays an essential role in skin balance, complexion radiance, and preventing aging. Cleanser, toner, serum, targeted treatment, moisturizer, sun protection: each step is important. At Nohèm, we have selected natural and organic formulas to accompany every step of your ritual, from the first application to the final protection. The ideal order at a glance 1 - Facial cleanser 2 - Toner 3 - Serum (concentrated active ingredients) 4 - Targeted treatments (eye contour, etc.) 5 - Moisturizer 6 - Sun protection (morning) 1. Facial cleanser The first essential step in any facial routine is cleansing. It removes impurities, excess sebum, makeup residue, and pollution accumulated throughout the day. Effective cleansing prepares the skin to receive subsequent treatments and promotes their absorption. Choose a gentle cleanser adapted to your skin type : purifying gel for oily or combination skin, nourishing milk for dry and mature skin, light foam for sensitive skin. Overly aggressive cleansing can weaken the skin's barrier. 💡 Nohèm Tip: Incorporate an exfoliating treatment 1 to 2 times a week after cleansing. It removes dead skin cells, smooths skin texture, and restores complexion radiance. The Nohèm gentle cleansing brush amplifies the effectiveness of this step. 2. Toner Often underestimated, toner is nonetheless a key step. It rebalances the skin's pH after cleansing, removes any remaining residue, and prepares the skin to receive the active ingredients from serums. Well-toned skin better absorbs subsequent treatments. Toners hydrate, soothe, and refresh. Depending on your skin type: alcohol-free for sensitive or dry skin, purifying for oily skin, plumping for mature skin. Apply with gentle pats with your hands or on a cotton pad. 💡 Well-prepared skin absorbs up to 40% more of the active ingredients from the serums that follow. This step is not optional; it's an investment for the rest of your routine.   3. Serums Serums are the most concentrated active treatments in your routine. Their light texture allows them to penetrate deep into the skin layers to target specific concerns: intensive hydration, radiance, anti-aging, imperfections. Apply them to clean, slightly damp skin for maximum absorption. Choose your serum according to your needs: anti-aging with firming active ingredients, radiance to revive the complexion, or purifying for imperfections. 💡 Nohèm's gesture: Pair your serum with a white jade Gua Sha or an obsidian stick to drain, tone, and maximize active ingredient penetration. A ritualistic, effective, and soothing gesture. 4. Targeted treatments Targeted treatments are applied after serums, to areas that require particular attention. This is the stage for specialized treatments: eye contour treatment for dark circles and puffiness, anti-blemish treatments on affected areas, or targeted anti-aging actives on expression lines. Apply these treatments only to the affected areas or as directed by the product. The eye contour area is particularly delicate: use your ring finger (the weakest) for very gentle patting. 5. Moisturizer: Moisturizer is the sealing treatment in your routine. It locks in the hydration provided by previous steps, strengthens the skin barrier, and maintains skin elasticity. It ensures lasting comfort throughout the day or night. Choose a texture adapted to your skin type and the season: light and mattifying for combination to oily skin, rich and nourishing for dry skin, soothing for sensitive skin. 💡 Night vs. Day: at night, opt for a richer formula — skin naturally regenerates during sleep and better absorbs nourishing active ingredients. 6. Sun protection (in the morning) Sun protection is the last step in your morning routine, and the most important for preserving your skin's youth in the long term. UV rays are responsible for 80% of visible skin aging: pigment spots, wrinkles, loss of firmness. Apply SPF 50 protection every morning, even in winter, even on cloudy days. UVA rays (aging) pass through clouds and windows. It is the most effective anti-aging gesture there is. 💡 Apply sunscreen as the last step, after moisturizer, in a generous layer. Do not incorporate it into your cream — they have different modes of action. Additional tips: - Application frequency: Most products can be used twice a day, but be sure to follow the specific instructions for each product and listen to your skin's needs.- Patience: Give each product time to absorb into your skin before applying the next. This ensures optimal effectiveness and prevents product mixing.- Adaptability: Customize your routine based on your skin's changing needs. For example, adjust your routine according to seasons or hormonal fluctuations. The complete Nohèm facial routine By following this ideal order for applying your facial care and choosing products adapted to your skin type and specific concerns, you can help your skin stay healthy, radiant, and nourished throughout the year. Remember that regularity is key to achieving the best results, so commit to taking care of your skin daily!   FAQ: Order of facial care Why is it necessary to follow a precise order in your facial routine? Each product has a different texture and specific active ingredients. Following the order from lightest to richest allows for better absorption (especially for serums), enhanced effectiveness, and a coherent routine that respects the skin's natural needs. A serum applied after a rich cream will barely penetrate, wasting all the concentrated active ingredients.. What's the difference between morning and evening routines? In the morning, we prepare the skin to face external aggressions: pollution, sun, makeup. The routine always ends with sun protection. In the evening, the skin naturally regenerates — it's the ideal time for richer treatments, anti-aging serums, or nourishing oils. You can discover our anti-aging treatments specially formulated for night. What treatments should I apply if I have oily skin? Opt for a gentle purifying cleanser, an astringent but non-aggressive toner, a sebum-regulating serum, a light and mattifying cream, and non-comedogenic sun protection. A common mistake: overloading the skin, thinking it needs less hydration. Dehydrated oily skin produces even more sebum as compensation. → Nohèm combination to oily skin care What if I have dry or mature skin? For dry skin, turn to treatments rich in hyaluronic acid, plant oils, and shea butter. For mature skin, integrate targeted active ingredients (retinol, collagen, Gatuline) from the serum stage. Plant oils are applied after cream or alone in the evening as the last treatment. → Nohèm mature skin care Do you really need to apply sunscreen every day? Yes, even when it's not sunny. UV rays are responsible for 80% of skin aging. Applying sun protection every morning helps preserve skin youth, prevent pigment spots, and reduce the risk of skin cancer. It is the most effective and often the most neglected anti-aging gesture. → Nohèm natural SPF 50 protection How do I choose the right products for my skin type? Observe your skin over time: a good product does not feel tight, cause redness or breakouts, and leaves the skin comfortable and radiant. Always test on a small area before incorporating a new product. And if you have any doubts, our beauty quiz will guide you to products truly suited to your needs. → Take the Nohèm skin diagnostic

Sensitive Skin: Skincare Ritual How to Recognize Sensitive Skin? Sensitive skin is characterized by redness, burning, tingling, and tightness, often triggered by skincare products, environmental factors, or conditions like eczema. This excessive reactivity can lead to irritation, itching, and allergic reactions. By using appropriate products and avoiding known triggers, it is possible to keep sensitive skin healthy and comfortable. 1. Understanding your sensitive skin: It is essential to understand the characteristics of your sensitive skin before starting a skincare regimen. Sensitive skin can react in different ways to chemicals, extreme temperatures, stress, and even diet. Identify potential triggers that exacerbate skin reactions to better avoid them. 2. Choose suitable products: Opt for gentle, fragrance-free, alcohol-free, and hypoallergenic skincare products. Look for formulations specifically designed for sensitive skin, often marked as "soothing" or "for delicate skin." Natural and organic products can also be beneficial, as they contain fewer potentially irritating ingredients. 3. Adopt a gentle skincare ritual: Avoid harsh cleansers and opt for gentle, soap-free cleansers specifically formulated for sensitive skin. Limit the use of hot water when cleansing, as it can cause irritation. Apply gentle, non-comedogenic moisturizers to keep the skin barrier intact. 4. Protect your skin: Always use sun protection suitable for sensitive skin when you go outside, as sensitive skin is often more susceptible to UV rays. Choose a mineral sunscreen, formulated with zinc oxide or titanium dioxide, which is less likely to cause irritation. 5. Manage your stress: Stress can worsen sensitive skin problems. Adopt stress management techniques such as meditation, yoga, or deep breathing to help calm your mind and skin. Also, make sure you get enough sleep, as lack of sleep can also affect your skin's health. 6. Consult a dermatologist: If you have persistent problems with your sensitive skin despite your skincare efforts, consult a dermatologist. They can provide personalized advice and treatment recommendations to help manage your skin concerns.Caring for sensitive skin requires a delicate and attentive approach. By choosing the right products and adopting a suitable skincare routine, it is possible to maintain comfortable and healthy skin. Listen to your skin's needs, be aware of potential triggers, and do not hesitate to seek professional help if necessary. With a little patience and diligence, you can help your sensitive skin regain its natural balance.

Skin, both men's and women's, is often prone to enlarged pores. If you're looking to establish an effective beauty routine to get rid of this problem, here are three essential skincare products to discover to regain smooth and radiant skin! Our 3-step guide! Why are your pores enlarged? The judicious choice of your beauty and skincare products Three steps to tighten your enlarged pores! 1- What causes enlarged pores? Enlarged pores are not exclusive to one skin type but often result from various external aggressions. While heredity can play a role, it is possible to effectively reduce them. To do this, it's important to understand their origin to treat them better.Impurities and residues are the main culprits behind enlarged pores. The use of unsuitable products or insufficient hygiene can inevitably lead to their enlargement. Furthermore, sun exposure and heat can also worsen this phenomenon. Certain cosmetic products, due to their comedogenic ingredients, can clog pores and disrupt sebum production, leading to skin problems such as oily skin, blemishes, or a granular texture.   2- Choose your cosmetics and skincare products carefully Given these different factors, it's crucial to reconsider the products you use in your beauty routine. Avoid formulas containing allergenic, irritating, or harsh ingredients, which can damage your skin. Instead, opt for gentle, organic, and environmentally friendly products.Choose products suitable for sensitive skin if you tend to have frequent blemishes. 3- Three steps to reduce enlarged pores! Choose a suitable face cleanser The choice of your facial cleanser is crucial for effectively treating your enlarged pores. Avoid comedogenic products and cosmetics that suffocate the skin. Prioritize natural ingredients and gentle formulas to deeply remove excess sebum and impurities from the skin. Use a hydrating toner A toner is a product that is both hydrating and refreshing for the skin. Apply it after cleansing and makeup removal for clean, soft skin. Used regularly, it visibly helps reduce the appearance of enlarged pores. Choose an alcohol-free lotion, formulated with gentle and skin-friendly ingredients.  Adopt suitable face care products Don't neglect face care! Enlarged pores are often the result of an accumulation of impurities in the skin. To regain smoother skin, gently exfoliate it before applying a purifying or detoxifying mask.Certain natural ingredients such as green or pink clay, or even charcoal, are particularly effective for oily skin. We invite you to discover our Ayurvedic range, perfect for purifying your skin.  Hydrate your skin regularly Hydration is essential for radiant skin! Use hydrating masks, day creams, serums, and vegetable oils suited to your needs. Be sure to choose non-comedogenic products to avoid clogging pores. Nohèm TipsIn addition to this routine, make sure you drink enough water every day to maintain healthy and glowing skin.A balanced diet is also essential for radiant skin. Avoid fatty and sugary foods, and prioritize a nutrient-rich diet for healthy, glowing skin.

Choosing a French organic cosmetic brand is no longer a simple preference.It's a conscious decision for one's skin, well-being, and the planet. Today, consumers are looking for healthier, more transparent, and responsible cosmetic products. They no longer just want an effective beauty product, but also want to understand its origin, composition, and environmental impact.This is exactly what innovative French organic brands offer. Why choose a French organic cosmetic brand? A French organic cosmetic brand meets three major expectations: 1️⃣ Formula safety and quality French and European cosmetic standards are a global benchmark.They guarantee natural products formulated without controversial ingredients and with maximum traceability. In France, over 80% of consumers state that they prefer skincare products containing natural products, and the organic cosmetics market is expected to reach 2.5 billion euros in 2025, growing by 12% per year. 2️⃣ Proximity, traceability, and commitment Choosing a French cosmetic brand means supporting local and responsible production. Short supply chains allow for better traceability and complete transparency regarding cosmetic products and their ingredients. At Nohèm, all skincare products boast over 97% naturally-derived ingredients and are Cosmos Organic and Ecocert certified, a guarantee of effectiveness and trust. 3️⃣ Environmentally friendly cosmetic products A French organic cosmetic brand goes beyond formulas: it rethinks its packaging. Recyclable or refillable materials Plastic reduction Format optimization to limit carbon footprint Each beauty product becomes more responsible, while offering a pleasant sensory experience. Natural products for effective skincare The DNA of French organic brands is natural formulation. At Nohèm, for example: Jojoba oil for skin balance Aloe vera to hydrate and soothe Shea butter to nourish and protect Each natural product respects skin balance and proves that effectiveness and naturalness can go hand in hand. For institutes: a strategic choice For a beauty institute, opting for a French organic cosmetic brand is not just a marketing decision. Essential criteria: Certifications (Cosmos Organic, Ecocert) Composition based on natural products Ingredient traceability Ecological commitment Offering these cosmetic products allows for differentiation, strengthens customer trust, and meets a growing demand for organic and responsible skincare. Transparency and trust: the new standard Consumers today demand to know: Where ingredients come from How cosmetic products are made Which certifications guarantee quality A transparent cosmetic brand reassures and builds loyalty. This has become a strategic lever, especially in the professional segment. Towards sustainable and conscious beauty The rise of French organic cosmetic brands reflects a profound transformation of the market. Customers are no longer just looking for a beauty product, but for meaning.With natural products, effective formulations, and real environmental commitment, these brands are redefining beauty standards in France.

Do you dream of smoother skin, a radiant complexion, and finally saying goodbye to skin imperfections that dull your daily life? Whether you have oily skin, prone to pimples, blackheads, or enlarged pores, there are natural and effective solutions to regain clear skin and rebalance it. Thanks to gentle purifying treatments, enriched with powerful plant active ingredients, and an adapted routine, you can act deeply while respecting the fragile balance of your epidermis. Discover our advice and products from Ayurvedic cosmetics for a global, benevolent, and effective approach against imperfections. Why is oily skin prone to skin imperfections? If you have oily skin, you know how common imperfections can be. This is due to an overproduction of sebum by the sebaceous glands, which leads to shiny areas and makes it difficult to maintain flawless makeup. How do skin imperfections form and how are they treated? When the sebaceous glands produce an excess of sebum, it can accumulate on the skin's surface and clog pores, creating an environment favorable to the development of bacteria responsible for skin inflammation, such as pimples, microcysts, or blackheads. Over time, these impurities can also cause enlarged pores, giving the skin an irregular appearance. To effectively combat these imperfections, it is essential to adopt a complete purifying routine: a gentle cleanser, a non-abrasive exfoliant, a deep-cleansing mask, and targeted anti-pimple treatments enriched with natural active ingredients such as vegetable charcoal, rice powder, or green clay. Our anti-imperfection treatments support you in this process by helping to regulate sebum, refine skin texture, and reveal the natural radiance of your complexion, while respecting the skin barrier. What are the key ingredients in our anti-blemish treatments and how do they work? Our anti-blemish treatments are carefully formulated with natural ingredients renowned for their purifying, sanitizing, and balancing properties. Vegetable charcoal, a true impurity magnet, helps to deeply detoxify the skin and unclog obstructed pores. Rice powder, soft and absorbent, refines skin texture while mattifying the complexion. Horse chestnut, with its toning and astringent virtues, promotes microcirculation and reduces the appearance of enlarged pores. Lemongrass, for its part, is a powerful natural antibacterial, ideal for reducing skin eruptions. Black seed oil, known for its anti-inflammatory and regulating properties, soothes sensitive areas and helps to rebalance oily skin. Finally, Neroli essential oil helps to revitalize the epidermis and promote the healing of imperfections. Together, these active ingredients act in synergy to offer your skin complete care, respectful of its microbiome, for a clearer, more radiant, and lastingly balanced complexion. What are the steps for a good cleansing routine for oily, blemish-prone skin? To take care of your oily skin, it is essential to cleanse your face morning and evening with a suitable cleanser. For this, we recommend using our rice powder exfoliating face powder, which will gently exfoliate your face and remove impurities. And don't forget to thoroughly remove your makeup every evening with a natural makeup remover lotion or our gentle organic makeup remover jelly, before applying your nighttime moisturizing treatments.  Which products should be favored to exfoliate and deeply purify oily skin? For deep cleansing, nothing beats a good face scrub followed by a mask. This helps eliminate impurities and deeply purify your skin. Should oily, blemish-prone skin be moisturized, and how should you choose your cream? Yes, it's important to moisturize your skin even if it's oily. This prevents your skin from producing even more sebum to compensate. It's important to hydrate it with humectant active ingredients, not nourishing ones, which won't be suitable for your skin type! Opt for light, non-comedogenic creams to avoid clogging your pores. What are our recommended products for hydrating and treating imperfections? Before applying your serum and cream, remember to use a mattifying lotion to tone and prepare your skin. And if, despite everything, you still have some persistent pimples, a treatment oil is there to act deeply. It also helps with skin healing. How to protect oily, blemish-prone skin from the sun? In summer, your oily skin may seem less prone to imperfections. But be careful, this is only temporary! To prevent problems from returning in full force after summer, remember to use a suitable sun care product to protect your skin from the sun's harmful effects. How to prevent the appearance of imperfections in the long term? Adopting an adapted skincare routine is essential, but prevention also plays a key role in maintaining clear and healthy skin long-term. It is important not to aggress your skin with overly harsh products that disrupt the skin barrier and promote microbiome imbalances. Incorporate gentle purifying treatments, rich in plant-based active ingredients, such as activated charcoal or rice powder, into your routine. These help unclog pores while respecting skin sensitivity. Also consider a gentle face scrub one to two times a week to prevent dead skin cell buildup, and prioritize non-comedogenic products daily, including in your makeup. Finally, a balanced lifestyle, good hydration, and stress reduction can help reduce skin breakouts and preserve complexion radiance.   Fighting imperfections isn't just about covering up pimples with makeup. It's primarily about learning to understand your skin, to take care of it with adapted products that are non-comedogenic, purifying yet respectful. Thanks to our Ayurvedic anti-imperfection range, every step of your routine becomes a step towards healthy, balanced, and luminous skin. Remember that the key lies in regularity, gentleness... and a little patience. Your skin deserves all your attention, and good natural care can truly make a difference.

Dry facial brushing, also known as lymphatic brushing, is an ancient method of body and facial care. This technique involves dry brushing the skin using a brush with natural bristles , providing a specific massage with multiple health benefits. What is dry facial brushing? The benefits The brushing method How often should you dry brush? Choosing and maintaining the brush Why dry brush your face? 1/ What is dry brushing? Dry facial brushing is an ancient exfoliation technique that involves brushing the dry skin of your face with a natural bristle brush and performing a specific and energetic massage for healthy and healthy skin. Using dry brushing in your beauty routine can offer many benefits for your skin, both physical and aesthetic. 2/ The benefits of dry facial brushing: Dry brushing provides many benefits, both physical and aesthetic, for softer, brighter and healthier skin. Used in a regular beauty routine, dry facial brushing can help improve the quality of the skin. First of all, dry brushing allows for lymphatic drainage by activating lymph circulation, which is essential for boosting our immune system and detoxifying. The skin breathes, it is oxygenated! Then, this technique improves blood circulation by stimulating the underlying areas of the skin. Finally, dry brushing improves the appearance of the skin . Indeed, it is an excellent natural and gentle scrub that will remove dead cells, free the pores and thus eliminate toxins. After dry brushing, the skin is softer, clearer and healthier, ready to receive its daily care. 3/ Dry facial brushing: effective against acne? Like a scrub, dry brushing your face helps remove dead skin and renew cells, but also flushes out accumulated toxins. A natural detox effect that helps get rid of impurities that cause some small spots. But be careful not to use your face lightly, as this can stimulate sebum production, especially if you have oily or problem skin. In this case, it is better to use an electric or manual facial cleansing brush and a suitable treatment. And if you have any doubts, it is advisable to consult a dermatologist to find a skincare routine that is suitable for your facial skin. 4/ The dry facial brushing method It is possible to perform a dry massage without going to a salon. Here are some tips for practicing it at home: On clean, dry skin, gently brush your décolleté, neck and face using light circular movements from the décolleté towards the temples and upper face. Brush gently, avoiding the eye area and mouth. 5/ How often should you dry brush? Dry brushing should be done once a day for the effects to be felt more fully. To optimize its benefits, it should be done before showering in the morning or evening. The shower will remove the last residue of dead skin. A cool shower will tighten the pores and activate blood circulation. For facial brushing, a frequency of once or twice a week is sufficient because the skin is more sensitive. After showering, it is important to moisturize and nourish your skin with suitable care: serum, cream, fluid, etc. You can do this technique daily for a boost effect or once or twice a week for more sensitive skin.   Usage time Duration: 5 to 10 minutes 6/ Choosing and maintaining the brush For dry brushing your face, opt for a brush with a small head and soft natural fiber bristles that allow you to exfoliate the skin without damaging it. It is important to take good care of your brush and wash it regularly with soap and dry it well. The Nohèm brush has an ergonomic shape that makes it easy to hold for simple brushing. 7/ Why practice dry facial brushing? Because it offers a moment of relaxation for a spa moment at home. This trendy beauty gesture is therefore a must to boost our immunity and have beautiful skin. Dry brushing helps remove dead surface cells and promotes cell regeneration through the exfoliation of the brush. The skin breathes more freely and becomes ultra-soft. The penetration of the cosmetics used in your routine afterwards will be favored. Dry brushing, the best natural exfoliation technique to renew your skin and reveal the radiance of your complexion!

The benefits of restorative sleep on the skin are obvious. When it comes to skin beauty, the expression "getting restorative sleep" takes on its full meaning. After a night that is too short or restless, the mirror doesn't lie: the complexion is dull, dark circles deepen, the skin looks tired, and the face appears fatigued. This phenomenon is normal: the skin hasn't had the necessary time to repair and regenerate. Yet, sleep is not just simple rest; it's a true natural treatment, an essential phase where the skin actively works on its regeneration. Discover how it repairs itself during the night... and how to make the most of it! The Skin's Regeneration Cycle Skin, just like us, follows a circadian rhythm, also known as "cutaneous chronobiology" or the skin's "biorhythm." This mechanism, linked to daylight and nighttime darkness, influences how the skin functions throughout the 24 hours of a day. Daytime light prompts the skin to adopt a defensive mode, acting as a barrier against external aggressions such as pollution, sun, wind, and dust particles. At night, the skin abandons its protective role to focus on regeneration and cell renewal. During the Night, Skin Regenerates in Silence During the night, the skin enters a "resting" phase, which doesn't mean inactivity, but rather tranquility, allowing it to repair itself in the absence of external aggressions. Cell regeneration involves increased cell division, multiplying skin cells up to three times more than during the day. This process requires energy, provided by increased blood circulation during the night. The skin becomes more permeable, opening its pores and facilitating the absorption of active ingredients present in night care products.After a good night's sleep, the skin has had time to regenerate, producing collagen and elastin. Cell renewal and increased microcirculation ensure a fresh complexion and reduce dark circles. The skin is better oxygenated, and its nocturnal permeability enhances the effectiveness of applied treatments. To optimize these benefits, it is recommended to thoroughly cleanse the skin before bed and apply a night cream. When Lack of Sleep Shows on Your Face Deprived of rest, the skin cannot regenerate properly.Signs of fatigue appear: dull complexion, pronounced dark circles, drawn features, loss of elasticity and skin slackening, not to mention imperfections that appear more easily. Lack of sleep disrupts the secretion of melatonin, a key hormone for biological rhythm, and promotes oxidative stress, one of the main culprits of premature skin aging.In short: without sleep, skin ages faster.   Beautiful Skin: Habits to Adopt for Restorative Sleep To regain radiant skin, there's no need to revolutionize everything: often, simply restoring a good balance between rest and care is enough. Here are some simple and natural rituals: 1. Offer Your Skin a Soothing Evening Ritual Thoroughly cleanse your face to remove impurities, then apply an organic night cream suitable for your skin type.Textures rich in vegetable oils, natural hyaluronic acid, or antioxidant active ingredients support the nocturnal regeneration process. (Nohèm's tip: apply your cream in slow, circular motions to stimulate microcirculation and relax facial features.) 2. Create an Atmosphere Conducive to Sleep A slightly cool room (16 to 18 °C), soft light, a relaxing herbal tea, or a few deep breaths can be enough to trigger letting go.Have a good mattress and clean sheets. Avoid screens before bed: blue light delays melatonin production, which disrupts sleep and, by extension, skin regeneration. 3. Adopt a Holistic Wellness Routine Dine lightly and early to avoid difficult digestion. Try to sleep 7 to 9 hours a night. Reduce stress through meditation, reading, or walking. Stay hydrated throughout the day. These simple actions improve sleep quality and naturally enhance skin vitality. Sleep: The First Natural Beauty Treatment Every night, while you sleep, your skin regenerates, repairs, and recharges with energy.Sleep is therefore much more than a biological need: it is an essential beauty act, as important as a good cream. So tonight, turn off the screens, breathe deeply, and let your skin do what it does best: regenerate naturally. 

The daily application of an anti-aging treatment is essential to preserve the skin's youthfulness. But using it with adapted gestures and facial massage techniques multiplies its benefits! Originating from Asia, facialism is an essential method to firm, revitalize, and smooth the epidermis. This holistic practice not only helps maintain the skin but also makes you feel good in your body and mind. What is facialism? The face has about fifty muscles which, like those in the rest of the body, need to be stimulated to remain firm and toned. Facialism relies on precise facial massage movements, adapted to each skin type and need. The goal? To lift, plump, and tone the epidermis while releasing accumulated tension. This technique combines well-being and effectiveness: in addition to targeting signs of aging, it contributes to mental relaxation, offering an experience that is both relaxing and anti-aging. The benefits of facialism for the skin Adopting facialism in your beauty routine allows you to: Prevent and correct wrinkles thanks to better muscle tone in the face. Stimulate the production of collagen and elastin, two essential proteins for firm and elastic skin. Promote blood microcirculation, for a radiant complexion and better cell oxygenation. Detoxify the skin by eliminating cellular waste. Relax hypertonic muscles and tone looser muscles. Facialism therefore offers a natural and non-invasive response to the signs of aging, while respecting the specific needs of each skin. Essential facialism techniques Kobido Kobido is an ancient Japanese facial massage, known for its dynamic movements that stimulate blood flow and activate cell regeneration. This technique warms the muscles and visibly smoothes facial features. Muscle stretching This method aims to stretch muscle fibers to relax features and smooth wrinkles. It is ideal for skin marked by stress or tension. Massage accessories To enhance the effects of facialism, tools such as the gua sha, jade roller, or face cups are valuable allies. They help accentuate tissue stimulation and provide an even more effective massage. How to practice facialism at home? Good news: you can integrate facialism into your daily beauty routine! Here are some tips to get started: Learn the right techniques through facial massage tutorials. Nohèm offers practical videos to guide its customers. Be consistent: even 1 minute a day is enough to achieve visible results on specific areas such as frown lines or nasolabial folds. Use appropriate tools: the Gua Sha, for example, facilitates drainage movements and brings a holistic touch to your ritual. Combine treatment and massage: apply an organic anti-aging treatment, such as those from the Nohèm range, performing massage movements to optimize its effectiveness. At Nohèm, we believe in the synergy between the product and the gesture. A facial massage combined with our organic treatments enhances your skin while offering you a unique moment of well-being.   Adopt facialism with Nohèm Want radiant skin and a rejuvenated complexion? Integrate facialism into your daily routine and discover a natural approach to caring for your skin. Nohèm supports you with organic products and adapted tutorials so you can be your own facialist at home. Make facialism a true beauty and wellness ritual!

How to take care of your body by hydrating it? Hydrating the body is one of our favorite well-being rituals! Body cream, whether moisturizing, soothing or nourishing, becomes a daily essential to adopt throughout the year to guarantee optimal comfort for our skin. Among the essentials in the beauty kit, body moisturizers stand out for their ability to delicately nourish the skin and protect it. To find the treatment perfectly suited to your skin type , it is crucial to pay attention to the composition and choose the formula that meets your needs. What moisturizer should you choose for your body? The ideal product for the body accomplishes the triple mission of hydrating, nourishing and protecting on a daily basis. Some treatments even go so far as to soothe and repair damaged skin. The specific composition of certain moisturizers makes them particularly suitable for sensitive or very dry skin. Therefore, it is essential to know your skin type in order to select the formulation best suited to your body moisturizer. Delicate, the moisturizing body milk is characterized by a light and fluid texture providing an immediate feeling of freshness. It nourishes the skin without excess richness, penetrating quickly into the epidermis without leaving a greasy film. Perfect for daily use on normal or oily skin! Applying moisturizing body creams is a quick and easy pleasure. A little more nourishing than a body milk, the moisturizing body cream is nevertheless easily absorbed by the epidermis, providing immediate comfort. It works wonders on normal or dry skin. Moisturizing balms and body butters, rich in lipids, are the perfect allies for sensitive, damaged or very dry skin. They represent an ideal and restorative treatment to gently face the rigors of winter. As for body care oil , it is particularly suitable for dry or very dry skin. Its non-greasy formula makes it a summer star for satin-smooth skin. In winter, in colder weather, it nourishes both normal skin and very dry skin. Moisturizing body cream: the right steps to apply it It is important to note that applying your moisturizer to slightly damp skin, after a shower or bath, always guarantees best results. Thus, its composition penetrates more easily into the heart of the epidermis, leaving a protective fatty film to maintain optimal hydration. To intensify the effect of your body moisturizer, do not hesitate to apply it just after a body scrub: soft skin is guaranteed, even for dry and very dry skin! Nohèm moisturizing body cream Explore a world of body care with Nohèm , plant-based formulas that are gentle on the skin and respectful of nature! Combining olfactory delicacy, pronounced effectiveness and pleasure of application, our moisturizing body cream or our balm naturally gently hydrate your skin to enhance it every day in a pleasant and lasting way.

Your lips deserve special attention to stay soft and highlight your smile. Whether it's to combat winter chapping or soothe summer dryness, our lip balm becomes an indispensable beauty ally, to take everywhere and in all seasons!Take care of your smile with our hydrating lip balm. Thanks to its travel size, slip your lip balm into your handbag or suitcase and take it everywhere.The Nohèm lip balm from the Africa range is entirely composed of natural ingredients, silicone-free, and lovingly made in France. How to naturally achieve beautiful lips? The thin skin of your lips, devoid of sebaceous glands, requires daily care. Daily activities such as talking, smiling, eating, and drinking, combined with increasing pollution, constantly stress your lips. They can quickly become dry, uncomfortable, tingly, and tight.To prevent dryness, moisturize your lips at least twice a day, morning and evening, with a hydrating lip balm. Internal hydration is just as crucial, so make sure to drink at least 1.5 liters of water or hydrating infusion per day and consume fruits and vegetables rich in water and vitamins. How to maintain your lip hydration? Often neglected, lips require similar care to the face. Exposed to various external aggressions that make them fragile, they need daily comfort. For well-hydrated lips, apply a hydrating balm daily, such as our coconut lip balm. Its coconut scent evokes the relaxation of a trip to the islands. The melting texture of this lip balm gently enhances and protects. Apply evenly to the upper and lower lip, reapplying as soon as you feel dry or tight.   How to repair chapped lips? Lips, naturally unprotected, are often prone to dryness, amplified by behaviors such as licking or biting. To repair chapped lips, avoid tearing off dry skin with your fingers or teeth. Prefer gentle exfoliation 1 to 2 times a week with a fine-grained facial scrub. Then apply a generous amount of lip balm and reapply several times a day to restore soft and comfortable lips. How to care for your lips in winter? Cold, wind, and drying heating in winter can cause lip dryness. Moisturize them regularly with a nourishing lip balm like our coconut lip balm. Its formula, rich in Shea Butter, known for its nourishing and repairing properties, intensely nourishes and soothes.In the mountains, where climatic conditions are harsher, apply lip balm frequently to continuously protect and hydrate your lips. How to care for your lips in summer? In summer, your lips are exposed to the sun, seawater, pool water, wind, and air conditioning, making them vulnerable. To protect them, hydrate them with a nourishing lip balm.Tip: Lip balm serves as an ideal base before applying gloss or lipstick, extending makeup wear and ensuring impeccable lips.

Have you ever stroked your arm and felt that your skin lacked softness? That it seemed dull, rough, as if covered with a veil? This is normal. Between friction from clothes, pollution, or simply the frantic pace of everyday life, our skin sometimes needs a little attention. A moment just for ourselves, a bubble of care that awakens radiance and softness. This is where body scrub comes in, like a small regenerating ritual to adopt without moderation. Why use a body scrub? Body scrub is an essential treatment to keep skin soft, radiant and healthy. Through exfoliation, it removes dead cells that accumulate on the skin's surface, thus promoting cell renewal. Certain seasons are also more conducive to this type of care, such as in summer. But what are the real benefits of a scrub? Refine skin texture: exfoliation helps to smooth the skin and make it more even. Improve the absorption of moisturizing treatments: skin freed from impurities absorbs nourishing creams and oils better. Prevent ingrown hairs: ideal before hair removal, scrubbing releases hairs under the skin. Stimulate microcirculation: by massaging the skin, scrubbing improves blood circulation, firms the skin and reduces the appearance of orange peel skin. Prolong your tan: in summer, regular exfoliation prevents your tan from becoming dull and uneven. Which body scrub should you choose for your skin type? It is important to choose an exfoliant adapted to your skin to avoid irritation. Here's how to make the right choice: Sensitive or dry skin: opt for a gentle scrub, enriched with moisturizing agents such as shea butter or sweet almond oil. Normal to combination skin: choose a scrub with medium grains, such as sugar or crushed fruit shells. Oily skin: a purifying exfoliant based on clay or sea salt will help regulate excess sebum. The Nohèm organic body scrub combines natural ingredients such as date oil, shea butter and black seed oil for effective and nourishing exfoliation. Its exfoliating grains from argan shells respect even the most sensitive skin. How to exfoliate your body properly? Are you wondering how to use a body scrub? Here are the key steps for radiant skin: Prepare your skin: exfoliate in the shower or after a warm bath to open pores and soften the skin. Apply the product: take a generous amount of scrub and apply it to damp skin. Massage in circular motions: start from your feet and work your way up to stimulate blood circulation. Pay particular attention to rough areas (elbows, knees, heels). Rinse thoroughly: use lukewarm water to remove residues without irritating the skin. Hydrate your skin: apply a nourishing cream or oil to restore the protective hydrolipidic film. When should you use a body scrub? 1 to 2 times a week for radiant skin. Before hair removal to facilitate hair extraction and prevent ingrown hairs. Before summer, for an even and long-lasting tan.   Common mistakes to avoid when using a body scrub: Even if scrubbing seems simple, some blunders can weaken the skin instead of pampering it. Here's what to avoid: Rubbing too hard: an exfoliant does not need to be aggressive to be effective. Gentle movements are enough, especially on sensitive areas or if your skin is dry. Scrubbing right after hair removal: the skin is sensitive, it's better to wait 24 to 48 hours to avoid redness and irritation. Forgetting to hydrate afterwards: exfoliation removes dead cells but also part of the hydrolipidic film. It is essential to nourish the skin immediately afterwards, with a nourishing oil or a body cream. Using a scrub on irritated skin, with wounds or acne: this risks aggravating inflammation. In this case, it is better to wait or opt for a very gentle, even enzymatic, texture. Adopt an organic body exfoliation routine with the Nohèm body scrub and rediscover soft, radiant skin perfectly prepared to receive its moisturizing treatments.

The facial massage called Kobido is known to stimulate collagen production, improve skin elasticity, reduce fine lines and wrinkles, and promote a radiant complexion.

The area around the eyes is characterized by particularly thin skin. It is therefore more prone to the early appearance of signs of fatigue such as puffiness or the first wrinkles.

The Amisse foundation created by Noémie Amisse, the creator of Nohèm, helps with the economic and human development of women and girls in France and internationally. This year, once again, Noémie renewed her commitment to an association: Le Rire Médecin! This association provides caring support throughout the year to mothers in the Nantes University Hospital maternity ward. The Foundation has reaffirmed its support for mothers in the Nantes University Hospital maternity ward in 2023 by offering them caring assistance throughout the year. Successfully launched in 2021, our project consists of the weekly intervention of a dynamic team of two professional actors from Rire Médecin: Les Chabadas. Their mission is to comfort vulnerable mothers and stimulate the bond with their newborn through the magic of music and singing. It is estimated that between 10 and 15% of women suffer from postnatal difficulties. It is in this context that the Mater-Nez program was created, inspired by the experience of the founder of Le Rire Médecin, with the aim of meeting the needs of young mothers and their newborns in delicate situations such as as social insecurity, high-risk pregnancies, trauma linked to childbirth, and much more. A team made up of 7 professional actors works as a duo half a day a week, offering moments of comfort and tenderness adapted to each mother identified as vulnerable. Since its launch in June 2021, the project has been warmly received, even exceeding our expectations, with 49 half-days of intervention during the first 6 months. On average, around ten mothers and babies benefit from our program each half-day. The actors express their gratitude for the exceptional reception of the service and underline the positive reaction of the healthcare team. The testimonies collected highlight the deep emotional impact of the interventions, strengthening the precious bond between mothers and their babies. The Chabadas' playful style, focused on gentleness and musicality, required dedicated coaching throughout the year. We are delighted to announce that the project will continue in 2023-2024, maintaining a regular weekly intervention to further support and brighten the lives of mums and their little ones. Our foundation is also proud to support Séverine Guégan and her association Parenthese rose in her sporting challenge: Raid Amazone

Labels that guarantee an authentic and eco-friendly cosmetic experience Since its creation in 2009, Nohèm has made the informed choice to place the environment and personal well-being at the heart of its cosmetic approach. A choice that is more relevant than ever, as organic cosmetics are gaining popularity every year. Among the many options available on the market, the Cosmos Organic Label stands out as the guarantor of quality and authenticity in the world of organic cosmetics. But what is the Cosmos Organic Label? We often hear about "organic cosmetics" in a generic way, but the Cosmos Organic Label provides a necessary guarantee for the notion of cosmetics that are healthy for the skin and the environment . Affixed to the packaging of certain products, this label ensures not only the use of natural ingredients, but also strict compliance with ecological and ethical standards. In other words, it is a certification that distinguishes real organic cosmetics from imitations. Our commitments to the Cosmos organic Label: By being certified Cosmos Organic, the Nohèm brand undertakes to respect a certain number of criteria: - We are committed to ensuring safe and effective cosmetics, based on ingredients from organic farming, without pesticides, respectful of health, with natural formulas free of risky and controversial ingredients. - We work in favor of organic farming and the restoration of biodiversity to counter climate change, by supporting practices that respect living things and the balance of ecosystems. - We are committed to reducing the environmental footprint of our products, from picking to packaging, with a particular focus on reducing the plastic footprint. - We create a virtuous circle by establishing ethical, fair and sustainable relationships with our producers, suppliers and collaborators, while promoting local know-how. - We communicate transparently with an educational discourse to raise awareness about the compositions of the products, the traceability of the ingredients, the advances and dilemmas that Cosmebio faces, as well as our values. - We are constantly striving to improve the Cosmos organic label and strengthen its requirements without waiting for regulations, to meet the needs and expectations of increasingly responsible cosmetics. Cosmos Organic certification guarantees: production and processing processes that respect the environment and human health the development of the concept of green chemistry responsible use of natural resources respect for biodiversity the absence of petrochemical ingredients (excluding authorized preservatives): parabens, phenoxyethanol, synthetic perfumes and dyes the absence of GMOs recyclable packaging Organic cosmetics: a no-brainer for ethics and the environment Integrating the term "organic cosmetics" into our beauty routine is a conscious choice in favor of preserving our planet and our health. Organic cosmetics encourage the use of ingredients from organic farming, thus eliminating pesticide residues present in many conventional products. The Ecocert Label: A quality indicator When you are looking for organic cosmetic products, the Ecocert Label is your trusted ally. It certifies that the formulas meet strict criteria in terms of traceability, origin of ingredients and absence of controversial substances. This certification is a guarantee of transparency for the cosmetics you buy. Natural ingredients at the heart of organic cosmetics The real secret of organic cosmetics lies in nature. Ecocert-labeled products are formulated from natural and organic ingredients, such as plant extracts, essential oils and vegetable butters. These carefully selected ingredients offer benefits for the skin without compromising the balance of the environment. A beauty product is certified COSMOS ORGANIC only if: At least 95% of the plants it contains are organic At least 20% organic ingredients are present in the formula in total (10% for rinse-off products) Please note : Water or minerals are not considered 'organic' because they are not derived from agriculture. Since water is a major component of many cosmetic formulas, this implies a dilution of the proportion of organic ingredients in the total product. Thus, a massage oil that does not contain water can display up to 100% organic ingredients. Choosing organic cosmetic products labeled Cosmos Organic and Ecocert, like the Nohèm brand, is not just a beauty choice, it is a commitment to a healthier and more sustainable life. Opting for these real organic cosmetics means contributing to the Clean Beauty movement: a world where beauty rhymes with respect for oneself and our environment.